§ 4-11. Outdoor advertising.

(a)

No permittee may erect or maintain any outdoor sign, advertisement or display that advertises beer at the location of a retail beer establishment other than one sign, advertisement or display which makes reference to the fact that the establishment sells beer but does not use brand names, pictures, numbers, prices or diagrams relating to beer.

(b)

This section shall not apply to any sign, advertisement or display erected or maintained by or at the request of a temporary beer permittee or to any sports arena, stadium or entertainment complex.

(c)

Signs required. Any establishment operating within the unincorporated limits of the county which sells beer for off-premises consumption shall display prominently on the premises a sign not less than six inches high and ten inches wide, reading "ANY UNDER-AGED PERSON WHO ATTEMPTS TO PURCHASE BEER WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW." In addition, such establishment also shall display a sign not less than six inches high and ten inches wide reading "ANY PERSON SELLING BEER SHALL REQUIRE THE PRODUCTION OF A FACIALLY VALID, GOVERNMENT-ISSUED IDENTIFICATION SHOWING THAT THE PROSPECTIVE PURCHASER IS TWENTY-ONE YEARS OF AGE OR OLDER. THE IDENTIFICATION REQUIRED SHALL BE A DOCUMENT ISSUED BY A STATE OR FEDERAL GOVERNMENTAL AGENCY. SUCH IDENTIFICATION SHALL BE REQUIRED PRIOR TO THE SALE OF BEER FOR OFF-PREMISES CONSUMPTION, REGARDLESS OF THE APPARENT AGE OF THE PROSPECTIVE PURCHASER. IF SUCH IDENTIFICATION IS NOT PRODUCED, THE BEER SHALL NOT BE SOLD."

(Ord. No. O-09-3-107, § 1, 4-27-09)